Florence is one of the capitals of Made in Italy fashion, and its historic center is an exclusive showcase for luxury shopping enthusiasts.

Via de’ Tornabuoni, a symbol of high-end shopping, is home to prestigious boutiques of both Italian and international brands. This luxury district extends to Via Roma, Piazza della Repubblica, Piazza Strozzi, and Via della Vigna Nuova, featuring exclusive windows and refined jewelry stores.

For an authentic experience, alternate shopping with a break at the historic cafés in Piazza della Repubblica, such as the famous Caffè Paszkowski or Le Giubbe Rosse, iconic places of Florentine elegance.

If you love craftsmanship, cross the Arno: from Piazza Pitti to Borgo San Frediano, passing through Via Romana and Via de’ Serragli, you’ll discover historic shops where master artisans create unique pieces, with refined designs and timeless value.

And for a luxury souvenir, there’s nothing better than a stroll along the Ponte Vecchio, among its historic jewelry stores. Florence awaits you for an exclusive journey through fashion, craftsmanship, and refinement.